AI Insights · Timothy · July 2025
Top Beauty Retail Apps on iOS in Portugal: Q2 2025 Performance
Explore the performance trends of the top beauty retail apps on iOS in Portugal during Q2 2025, featuring download and active user statistics from Sensor Tower.
In the second quarter of 2025, the top beauty retail apps on iOS in Portugal demonstrated varied performance trends in terms of downloads and active users. Here's a closer look at the data provided by Sensor Tower.
Perfumerías Primor showed a stable trend in weekly downloads, starting at approximately 1.6K and maintaining similar levels throughout the quarter. The app's active users hovered around 8.7K at the start and end of the quarter, with minor fluctuations in between.
SEPHORA - Maquillage, Parfum experienced a peak in downloads mid-April with 1.7K and saw a general decline towards the end of the quarter. Active users began at 11.2K, with a slight decrease to 9.1K by the end of June.
Notino: profumi e cosmetici had a peak in downloads at the end of April with 1.5K, followed by a decline. Active users started at 4.9K, peaked at 5.4K in late April, and then decreased to 4.7K by the quarter's end.
Rituals Home & Body Cosmetics witnessed a significant spike in downloads in early June, reaching 1.1K. Active users also peaked at 2.5K during the same period, but saw a decline to 883 by the end of June.
Perfumes & Companhia had relatively low download numbers, peaking at 308 in late June. Unfortunately, data on active users for this app was not available.
These insights highlight the dynamic nature of the beauty retail app market in Portugal. For more detailed analytics, visit Sensor Tower.
